Campaign Strategy
Build a campaign with a clear objective, the right athlete, and a structured plan.
We help establish the strategic foundation for athlete-led work before the campaign moves into execution.
Campaign strategy components
01Campaign objective
02Target audience
03Athlete-selection criteria
04Creative concept
05Story strategy
06Deliverables
07Production plan
08Distribution plan
09Usage rights
10Exclusivity
11Compensation
12Timeline
13Approval process
14Performance indicators
15Reporting
16Renewal strategy